2019 CONFERENCE RESOURCES
MEETING DOCUMENTS
PRE-CONFERENCE PROGRAMS:
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Developer Track:
Strategies for Developing and Scaling Home Care Co-ops
Accelerating Start-ups
Presented By: Margaret Lund, Principal, Co-Opera Co.
Incubating Home Care Cooperative Development
Presented By: Diane Gasaway, Executive Director, Northwest
Cooperative Development Center; Jamie Doung, Cooperative
Specialist, California Center for Cooperative Development; Maria
Jimenez, Cooperative Facilitator, California Center for Cooperative
Development
Session handout: Build and Recruit Cooperative Development Model
Working With Partners
Presented By: Margaret Bau, Cooperative Development Specialist,
USDA
Rapid Scale Through Conversions and Acquisitions
Presented By: David Hammer, Executive Director, The ICA Group
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Co-op Track:
Enhancing Board/Management Relations
Presented By: Deborah Craig, Cooperative Development Specialist, Northwest Cooperative Development Center
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Afternoon Session:
Policy Advocacy Training for Co-ops and Developers
Influencers on Co-op Policy
Presented By: Tim Palmer, Consultant
Home Care Legislative Agenda
Presented By: Allison Cook, New York Policy Manager, PHI; Terrell
Cannon, Director of Training and Workforce, Home Care Associates
Making Your Voice Heard
Presented By: Yvette Beaty, Home Care Associates; Rebecca
Koehler, Board Chair, Cooperative Care
Talking to Your Legislators
Kate LaTour, Government Relations Manager, NCBA CLUSA
Crafting Your Message
THURSDAY, NOVEMBER 21, 2019
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Quantifying the "Co-op Difference" in Home Care: 2019 Home Care Benchmarking Survey Results
Presented By: Katrina Kazda, Program Director, The ICA Group
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Magnetic Recruitment: Stop Chasing and Start Attracting Caregivers in 3 Easy Steps
Presented By: Leigh Davis, Principal, Davis & Delany
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Training Members and Community Ambassadors
Presented By: Linda DeJesus, Community Engagement Coordinator, Home Care Associates and Juan Carlos Lopez, Executive Associate, Home Care Associates
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Marketing Basics: Making the Co-op Value Proposition Work for You
Presented by: Jannae Knospe and Arianne Graham, Co-Founders, Samara Collective
Session handout: The Four Basic Design Principles
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Marketing They Can Feel: The Power of Storytelling to Stand Out, Build Trust, and Get More Clients
Presented By: Shavon Prophet, Outreach Manager, The ICA Group
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Track 1 - Taking Action: Interactive Marketing Plan Workshop
Presented by: Jannae Knospe and Arianne Graham, Co-Founders, Samara Collective
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Track 2 - Brand Story Bootcamp
Presented By: Shavon Prophet, Outreach Manager, The ICA Group
Session handout: Marketing Workshop
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Understanding Medicaid Home Care
Presented By: Stephen Campbell, Director of Policy, PHI
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Key Financial and Operational Considerations
Presented By: Nic Miragliuolo, Senior Business Consultant, The ICA Group
FRIDAY, NOVEMBER 22, 2019
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From Field Worker to Business Owner: Empowering Caregivers to Lead
Presented By: Nora Edge, Administrator, Capital Homecare Cooperative
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Successfully Navigating Leadership Transitions: An Interview with Karen Kulp and Tatia Cooper
Facilitated By: David Hammer, The ICA Group
Tatia Cooper, President & CEO, Home Care Associates of Philadelphia; Karen Kulp, Former President & CEO, Home Care Associates of Philadelphia
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Track 1 - Building Member Culture Through Events & Celebration
Presented By: Denise Hernandez, Director of Operations, Cooperative Home Care Associates & Juan Carlos Lopez, Executive Assistant, Cooperative Home Care Associates
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Track 2 - Member Communications: The Co-op Newsletter
Presented By: Mary Byrne, Communications Consultant
Additional resources from this presentation may be found under
"Resources" on the Home Care tab
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Track 1 - Member Orientation: The Front Line in Member Engagement
Presented By: Debra Schultz, Financial Administrator/Board, Cooperative Care
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Track 2 - Metrics Dashboards for Board and Member Engagement
Presented By: Margaret Lund, Principal, Co-Opera Co.
CONFERENCE VIDEOS
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Policy Advocacy Training for Co-ops and Developers
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From Field Worker to Business Owner: Empowering Caregivers to Lead
​
Successfully Navigating Leadership Transitions: An Interview with Karen Kulp and Tatia Cooper
Building Member Culture Through Events & Celebration
​
Member Communications: The Co-op Newsletter
​
Member Orientation: The Front Line in Member Engagement
​
Quantifying the "Co-op Difference" in Home Care: 2019 Home Care Benchmarking Survey Results
​
Magnetic Recruitment: Stop Chasing and Start Attracting Caregivers in 3 Easy Steps
​
Training Members and Community Ambassadors
​
Marketing Basics: Making the Co-op Value Proposition Work for You
​
Marketing They Can Feel: The Power of Storytelling to Stand Out, Build Trust, and Get More Clients
​
Understanding Medicaid Home Care
​
Key Financial and Operational Considerations
​